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Digital Strategy

Shifting towards a mobile-first mindset: Building Responsive Websites

Mobile is the main platform for online activities these days and searches, online purchases are increasingly being done on your phones. For businesses, this means having to shift towards a mobile-first mindset and building applications that will help you achieve just that,

Need some statistics? Here are some

  • There are 5.11 billion unique mobile users in the world.
  • 95% of people in the U.S. own a mobile phone.
  • People spend more than 3.5 hours per day on their mobile devices.
  • 51% of shoppers have made an online purchase with a smartphone.
  • 93% of millennials have compared online deals using a smartphone.
  • Shoppers made 108% more purchases using apps than they did on the mobile web.
  • Mobile commerce sales will account for more than half of all e-commerce sales by 2021.

A mobile-first indexing initiative means that Google’s algorithms will primarily use the content on a mobile site in the following ways:

  • It will rank the pages of a site based on the content available on mobile.
  • The snippets that appear on search results will come from the mobile version of a website.
  • Google will use mobile content to make sense of structured data.

Building well designed responsive websites will help achieve that

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